The developing concept of Everyday Magic builds on decades of discussion in and beyond urban design about ‘the everyday’. The idea has developed from a decade spent creating immersive experiences and a desire to apply this knowledge to Urban Design to bring moments of spiritual nourishment which deepen a sense of belonging in urban places. Everyday Magic corresponds with the top tiers of maselows hierarchy of needs. It is concerned with modern notions of health, security and the critical importance of economic and physical resilience in context of threats faced by british communities.